Behind every great founder or executive is a deal that defined them. Join us on ’The Winwire’ as we uncover the transformative deals that launched careers and companies. Learn from the best in business, and apply their strategies to your own success journey – whether you’re an executive or are just starting your career. Reach out to us at winwirepodcast@gmail.com and follow us on Twitter at @MiguelKatz and @KawinHQ.
Episodes
Wednesday Aug 30, 2023
6: Craig Pratt - Turning Early Losses into Career-Defining Wins
Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
When selling to Fortune 100 companies, a single deal can make or break your year. Craig Pratt knows this well and shares his playbook in this episode. We hear how Craig recovered from an early blowout loss and went on to lead multiple eight-figure sales. Craig also explains his "validate the value" approach to proving ROI with strategic clients, and shares his biggest influences over a 30+ year sales career.
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